Bachelor of Business (Management)

Unit Description:

BBUS1000 is a core unit in the Bachelor programs of the Australian Institute of Higher Education.

This unit introduces students to academic skills that are required for academic studies. It develops academic communication and study skills including time management and organisational skills, digital skills, referencing, critical thinking, academic writing, research and investigation techniques and presentation skills.

Weekly workshops are used as interactive sessions where students are given practical exercises to enhance their understanding of the topics and materials covered in this unit.

By the end of the unit students will have developed the understanding and skills necessary to help them complete all required assessments and to pass all their units.

Unit Description:

This unit introduces students to the field of information technology. It provides both theoretical knowledge and practical application of basic aspects of information technology and their relevance to 21st century business operations.

The unit starts on a global scale in the e-world of the Internet before visiting the micro-world of computer hardware, operating systems, and software tools for productivity, creativity, and information processing. The unit explores networking and communication systems before looking at database technology and the design and management of business information systems. The unit concludes with a discussion of current issues and trends in information technology.

Unit Description:

The service economy is dynamic, influenced by evolving technology and innovative practices and driven by customers ever-changing wants and needs. To remain competitive, businesses need to understand their changing customers, their expectations and how to deliver a quality customer experience that goes beyond the product or service offering.

This unit encompasses theoretical concepts of creating meaningful customer relationships, identifying their needs and service design, delivering quality services and service recovery ~ all key components of quality service management. We explore the impact of technology, experience design in the digital age and emerging trends impacting service design. This unit also examines the service culture ethos and the role of the internal customer & supplier relationships in the customer journey.

Balancing service management theory with practical application, this course is a realistic and useful learning experience relevant to all industry sectors.

Unit Description:

This unit aims to provide students with an understanding of principles of management applied across organisations.

Throughout this unit, students will examine theories of management and evaluate how inquiry-based skills can be applied in the contemporary workplace. This unit introduces students to key perspectives and discusses a range of fields that inform the theory of leadership and management practices.

This unit will cover theories of management and their application to contemporary practice, strategies of working in a diverse global workplace, teams and teamwork, planning and controlling information flow, organising and leading, motivating and rewarding, and management strategies in both personal and professional contexts.

Unit Description:

This unit provides students with the fundamentals of business communication, with an emphasis not only on theoretical knowledge but also on the application of relevant concepts in easy-to-understand communication situations within and outside the organisation.

It aims to help students analyse, select, and apply appropriate strategies, in both internal (from top management to junior-level employees, and among colleagues) and external (customers, vendors, suppliers, and other key stakeholders) communication.

The unit employs several teaching methods, including traditional lectures, which provide theoretical and analytical models, class discussions, self-assessments, videos, experiential learning, practical examples and exercises and group work.

Unit Description:

It is important for all business professionals to have some understanding of accounting and finance. Whilst the more complex areas are the preserve of qualified accountants and finance experts, it is important for other managers to have some financial literacy so that they can competently contribute to everyday decisions.

This unit is intended for business students who are not following a path specialising in finance or accounting. Generalists, HR specialists, marketers, IT specialists, and others will benefit by acquiring a knowledge of key concepts in the areas of accounting and finance, that they will require to be successful in their chosen fields.

Students will learn accounting fundamentals, accounting for common items, planning, capital investment and the importance of the ‘what, why, so what, what next?’ question sequence. Guidance will also be given on when to seek assistance from an accounting or finance colleague or outside advisor.

Unit Description:

Marketing Fundamentals offers an introduction to marketing and locates the function of marketing within the organisational context and career. It also informs the non-marketer how one might interact with marketing as an organisational member.

The unit aim to enable students to become knowledgeable regarding the concepts that inform the practical tools that marketers use to plan, implement and evaluate marketing decisions. In addition to the study of selected journal articles, current events and campaigns will be used to enhance students’ learning of marketing concepts applications and issues.

The unit focuses on the development of knowledge and skills in core main marketing topics (such as micro and macro environmental analysis, ethics, and 4Ps) and provides a strong foundation for more specialised AIH marketing units in years two and three.

Unit Description:

The global environment is rapidly evolving due to paradigm shifts in geopolitical alliances, active roles of global institutions and the growth of information technology.

This unit provides foundational knowledge in global business with a strong focus on understanding the global business environment and building strategies for firms in the context of increasing globalisation of markets and production. Students will gain knowledge of theories and frameworks explaining foreign direct investment and trade.

The unit offers a balance of sound business management practices that can be applied in a global cross-cultural setting. Students will provide evidence of critical analysis of the business environment for a firm entering a global market setting. The students will further demonstrate essential knowledge and skills in theory and practice for a global business enterprise and strategically evaluate the business firm in a global market.

Unit Description

BBMG2001 Organisational Behaviour and Design demonstrates how to examine individual and group behaviour in organisations. Students are introduced to dominant theories of organisational behaviour. The unit teaches a range of concepts and theories that can be used as tools to generate a more precise and in-depth analysis of behaviour than would be possible with idiosyncratic or superficial observations. Students will practice the critical habit of viewing phenomena from many perspectives and identifying related operational and ethical issues for managers. Students are given opportunities to examine different perspectives on managing people and designing organisations, and to understand and practice the determinants of interpersonal and team interactions in organisational environments.

Understanding people and group dynamics is introduced as the key to becoming a good leader and facilitating effective change management. These topics will be explained in the context of common business scenarios and will help students apply theory to practice.

Unit Description

Human Resource Management HM) has gone through a considerable transformation in recent decades. Once a reactive, administrative function that was seen by other functions as playing little part in organisational success, the ‘Personnel and Administratio’ function of the past is now a key contributor to the future of the organisation and to success. HR departments are often now called ‘People and Culture’, reflecting the changing nature of the function.

This unit will explore the wide-ranging responsibilities of human resources departments, and key theories in HRM, as well as look at challenges for the future.

In this unit, students can gain knowledge of talent acquisition, talent management, succession planning, performance management, industrial relations concepts, employer brand, employee engagement and a range of other HR topics.

Unit Description

This unit introduces students to the legal framework and legal principles applying to commercial activity within the context of the Australian legal system. In particular, legal problems commonly encountered in business situations such as torts, contracts and consumer law.

This unit also introduces students to the legal framework and legal principles applying to companies primarily, but some introductory discussion is done in partnerships, trusts and associations as well. Some of the key topics include types of companies, the process of incorporation, effects of incorporation, internal rules, appointment and removal of directors, duties of directors, shareholders’ remedies, share capital transactions and insolvency procedures.

In this regard, students develop the ability to interpret legislation and case law and apply them to given scenarios. The workshops will be used as interactive sessions where students are given the opportunity to test their problem-solving skills as well as the ability to relate the relevance of the Corporations Act to various aspects of running a company.

Unit Description

Statistics are data that have been gathered, analysed, and interpreted. The ability to use and apply relevant statistics in business-related decision-making is increasingly important for all business functions.

This unit facilitates a foundational understanding of statistical tools and techniques that support efficient decision-making in finance, marketing, production planning, scheduling, inventory management, etc. It develops deep knowledge and skills to identify and implement appropriate statistical procedures that can support managers in making business decisions.

The students will gain hands-on experience with Excel Solver using descriptive and inferential statistics to analyse business decisions, hypothesise data and measure relationships.

Unit Description

Evidence-based leadership is gaining immense popularity nowadays and organisations are looking for leaders who can guide an organisation to high performance with a strong emphasis on decision-making with evidence. Their goal is to pursue high performance by bridging the gap between where the organisation is “now” and where it “wants to be.”

Evidence-based leadership is not about how to lead, how we communicate, inspire, or engage. It is about identifying key components of leadership and the application of critical skills to create a high-performance organisation.

This unit aims to provide in-depth knowledge about the role of agile leadership in an organisational environment to make decisions effectively based on substantial evidence. The unit further provides students opportunities to analyse and apply various approaches to leadership for 21st-century organisations. The unit focuses on evidence-based decision-making, best practices, and key benchmarks as fundamental to successful leadership.

Unit Description

Operational Management examines the operational facets of organisations, focusing on the processes that contribute to the organisation’s end product or service. Students will examine the operational objectives and strategies and develop an understanding of several key functions within the organisation, including the design of processes, the design of supply networks, process technology and job design. Planning and control are recognised as a central management function, this includes planning and controlling inventory, supply chain management and project management. The processes of monitoring, measuring, analysing and improving operational performance are applied via scenarios and case studies.

Unit Description

The ever-increasing connections between governance, ethical behaviour and a sustainable future are explored in this unit. The emphasis is on leadership and management of organisations as a key element in ensuring sound practice in all three of these important facets of organisations.

In this unit, students will learn about both top-down and bottom-up approaches to ensuring that organisations are well governed, act responsibly, and are cognisant of the actions required to address the triple bottom line.

The unit will cover governance as distinct from management, the role of leadership, the 3Ps of sustainability, and ethics, and the connection between the disciplines in this unit with other areas such as finance, marketing, and HR.

Unit Description

Strategic planning and management are the basis of proactive business practice. It necessitates an understanding of business structure and processes, an ability to identify corporate assets and objectives, and the capacity to use all relevant information when planning for the success and longevity of an organisation.

Students will develop the knowledge and skills required to analyse the business environment internally and externally to implement the business strategies. The unit investigates theoretical frameworks that underpin strategic business management and locates them in all contexts, regional, national and international. Core strategic functions are demonstrated through relevant case studies across varied business scenarios.

The unit may incorporate experiential learning by way of simulation of authentic project work. Students can develop critical analysis skills necessary to investigate business issues using applied theory and use that insight to inform and justify strategic decisions. In addition, students will learn ethical decision-making and good corporate governance procedures relating to strategic development.

Unit Description

Numbers, whether in financial statements, staff turnover reports, market share percentage reports, or asset registers, are fundamental to business. Furthermore, especially in the context of monetary amounts, numbers are the language of business. Every number in business can be translated into monetary value.

Successful managers, therefore, must be competent in the language of business. This applies not only to CFOs, financial controllers, and accounts clerks but also to HR professionals, marketers, and salespeople.

This unit will equip students with important aspects of financial management, from basic principles required in even the smallest of enterprises to more sophisticated concepts used in larger entities.

The unit will cover topics such as the corporate firm, the balance sheet model, cash flow, analysis of financial statements, valuation, budgeting, risk, and capital markets.

Unit Description

Managers today encounter mammoth challenges which are varied and complex in nature. It becomes essential in modern times for executive managers to have an in-depth understanding of underlying managerial practices, especially those that relate to challenges for improving business practices. Emerging issues in market demand, technology, social responsibility, communication, human resources

management, etc. makes it imperative for managers to examine and implement contemporary and

innovative solutions for business problems.

The unit will explore more contemporary advanced management and organizational theories to assist managers with creative problem-solving for critical business management challenges and issues.

This unit introduces to the participants a blend of learning in class and online through several activities and assessments. It focuses on student’s learning for sustainable business including economic, social, environment and organisation culture in achieving the set business objectives optimally.

Unit Description

Efficient business processes are vital for any business, whether a manufacturing business, a distribution business, or a service business; and efficient processes are necessary in both physical and online environments.

As an example, standardisation is a long-established principle in process management, facilitating mechanisation, automation, economies of scale, exchange of parts, and exchange of staff.

In this unit, students will explore a wide range of concepts, including product and service design, capacity, work design, quality, JIT and lean operations, supply chains, and some aspects of project management.

Unit Description

The Business Project is a capstone unit designed as the culmination of undergraduate study. As such, it emphasises the connections between the various functions within an organisation.

This unit will facilitate students in appreciating that the various business functions are not siloed; that sales, marketing, finance, human resources, IT, operations, manufacturing and other disciplines are inter-connected. It is also an opportunity for students to showcase their knowledge, including the creativity of their own ideas, and work collaboratively to present a business plan, paying particular attention to the Course Learning Outcomes and Graduate Attributes of AIH.

In this unit, students in groups will develop a business plan for a business of their own choosing, will develop it through the semester, and will produce a final report and presentation as the major assessment submission. In doing so they will address ethics, teamwork and sustainability as key elements of their business plan.

Unit Description

This unit offers students an overview of the application of knowledge, skills, tools, and techniques used in project activities to meet project requirements. It helps students understand how project management is accomplished through the application and integration of the project management processes of initiating, planning, execution, monitoring, controlling and closing. In this course, we introduce the concept of project management, discuss the role of the project manager, identify and orient students with the issues related to planning the project, schedule and project control, and evaluation and management of the project team.

Unit Description

An understanding of International Business is essential in today’s interdependent global world, regardless of the size of the business. The unit introduces students to international business along with key operational considerations and provides students with the knowledge, skills, and abilities to understand the global economic, political, cultural, and social environment within which the company operates. This unit will examine the strategies and structure of international business, including trade and financial systems, to better understand how to choose overseas markets. Students will also learn how to formulate international business strategy which includes marketing strategy decisions, international production, outsourcing and logistics, as well as staffing and personnel matters.

Unit Description

The marketplace is changing rapidly and is different from what it used to be previously. Today’s marketplace has access to more information, is more competitive, and customers are more empowered. The change has happened because of several societal forces that have resulted in new consumers and capabilities. The three major forces that are transforming the marketplace include technological changes, globalisation, social responsibility and sustainability.

BBMG2008 focuses on these forces and discusses the new challenges and opportunities because of these forces which led to significant changes in the marketing environment. The unit also places emphasis on how companies should acknowledge the dynamic nature of the marketplace, major forces causing the changes, growing with the new marketing realities, and achieving business excellence.

Unit Description

Entrepreneurship is the backbone of the economy. New products and services created by entrepreneurs can have a cascading effect on the economy, stimulating related businesses or sectors and furthering the economic development of countries. Entrepreneurs also help drive change through innovation, allowing society to improve its quality of life.

This subject focuses on innovation-driven entrepreneurship and introduces students to the pathways of entrepreneurial venture. The students will learn how to design resilient entrepreneurship, from opportunity identification to business models, as well as growing and planning entrepreneurial ventures.

Strategic entrepreneurial growth will also be highlighted along with awareness of legal and regulatory challenges relevant to entrepreneurial ventures.

Unit Description

Marketing in an international environment is increasingly important for many businesses as the world becomes borderless, moving towards one big economy. While the core principles of marketing are still applied, however, the international market presents its unique challenges due to the different nature of the markets.

In this environment of globalisation and digitalisation, even a small business can market internationally. However, regardless of business size and technical innovation, successful international marketing operation requires a strong understanding of many aspects of the international markets, especially cultural understanding.

This unit will provide students with the cross-cultural understanding required to market products/services in international markets, as well as provide skills to assess the marketing environments of these markets and assess the suitability of entry strategies tailored to each market.

Unit Description

In a global economy that is ever more competitive, and where ‘time to market’ can make the difference between success and failure of a product or service, it is imperative that companies operate efficiently and maintain competitive advantage. Wool from Australia or New Zealand might be processed in China, the fabric woven in India, dyed in Italy, cut and stitched in Vietnam, and the finished product ends up in a shop in the UK.

This unit will enable students to understand the nature of global operations and supply chains and the vital role that the discipline plays in ensuring that businesses can have the right products or services, in the right place, at the right time, and at the right price.

The unit explores concepts and principles of global operations and supply chains such as Operations Management, Supply Chain Strategy, Relationship Management, Demand and Forecasting, and Managing Change.

Unit Description

International events and mega-events bring together communities and associations, and if managed appropriately have the opportunity to make an economic and tourism impact on and legacy for the local host community.

This unit explores the complexities of international event management, host city impacts and legacies, government funding models, and the bidding process. We examine the interdependence between society and events and reflect on the factors that make events significant for communities and for individuals, as well as consider the key role media plays in this process.

Referring to a range of events, including the Olympic Games and other global sporting events (such as the FIFA World Cup), cultural and religious festivals and international conventions, students examine event management planning and operations, stakeholder management and sustainability measures. The role, funding model and influence of sponsor programs will be analysed through a practical application developing a sponsor pitch proposal.

Unit Description

Conferences and conventions make a substantial and growing contribution to the economies of many countries worldwide. Apart from the convention centres, hotels and resorts especially are increasingly reinventing themselves for the lucrative conference and convention business. New and creative designs can be seen from tropical islands and country retreats to ski resorts, in addition to city resort-style hotels. The unique locations of some resorts present new challenges for management in how they manage the resort, especially in the areas of supply logistics, environmental issues, waste management issues, staff retention and customer experience.

This unit provides students with a unique opportunity to critically analyse the current status quo of the conference and conventions management sector, and to understand how these areas are all connected and need to be considered and managed as a whole.