Diploma of Business (Management)

Unit Description:

BBUS1000 is a core unit in the Bachelor programs of Australian Institute of Higher Education.

This unit introduces students to academic skills that are required for academic studies. It develops academic communication and study skills including time management and organisational skills, digital skills, referencing, critical thinking, academic writing, research and investigation techniques and presentation skills.

Weekly workshops are used as interactive sessions where students are given practical exercises to enhance their understanding of the topics and materials covered in this unit.

By the end of the unit students will have developed the understanding and skills necessary to help them complete all required assessments and to pass all their units.

Unit Description:

This unit introduces students to the field of information technology. It provides both theoretical knowledge and practical application of basic aspects of information technology and their relevance to 21st century business operations.

The unit starts on a global scale in the e-world of the Internet before visiting the micro-world of computer hardware, operating systems, and software tools for productivity, creativity, and information processing. The unit explores networking and communication systems before looking at database technology and the design and management of business information systems. The unit concludes with a discussion of current issues and trends in information technology.

Unit Description:

The service economy is dynamic, influenced by evolving technology and innovative practices and driven by customers ever changing wants and needs. To remain competitive, businesses need to understand their changing customers, their expectations and how to deliver a quality customer experience that goes beyond the product or service offering.

This unit encompasses theoretical concepts of creating meaningful customer relationships, identifying their needs and service design, delivering quality services and service recovery ~ all key components of quality service management. We explore the impact of technology, experience design in the digital age and emerging trends impacting service design. This unit also examines the service culture ethos and the role of the internal customer & supplier relationships in the customer journey.

Balancing service management theory with practical application, this course is a realistic and useful learning experience relevant to all industry sectors.

Unit Description:

This unit aims to provide students with an understanding of principles of management applied across organisations.

Throughout this unit, students will examine theories of management and evaluate how inquiry-based skills can be applied in the contemporary workplace. This unit introduces students to key perspectives and discusses a range of fields that inform the theory of leadership and management practices.

This unit will cover theories of management and their application to contemporary practice, strategies of working in a diverse global workplace, teams and teamwork, planning and controlling information flow, organising and leading, motivating and rewarding, and management strategies in both personal and professional contexts.

Unit Description:

This unit provides students with the fundamentals of business communication, with an emphasis not only on theoretical knowledge but also on application of relevant concepts in easy-to-understand communication situations within and outside the organisation.

It aims to help students analyse, select, and apply appropriate strategies, in both internal (from top management to junior-level employees, and among colleagues) and external (customers, vendors, suppliers, and other key stakeholders) communication.

The unit employs several teaching methods, including traditional lectures, which provide theoretical and analytical models, class discussions, self- assessments, videos, experiential learning, practical examples and exercises and group work.

Unit Description:

It is importIt is important for all business professionals to have some understanding of accounting and finance. Whilst the more complex areas are the preserve of qualified accountants and finance experts, it is important for other managers to have some financial literacy so as they can competently contribute to everyday decisions.

This unit is intended for business students who are not following a path specialising in finance or accounting. Generalists, HR specialists, marketers, IT specialists, and others will benefit by acquiring a knowledge of key concepts in the areas of accounting and finance, that they will require to be successful in their chosen fields.

Students will learn accounting fundamentals, accounting for common items, planning, capital investment and the importance of the ‘what, why, so what, what next?’ question sequence. Guidance will also be given on when to seek assistance from an accounting or finance colleague or outside advisor.

Unit Description:

Marketing Fundamentals offers an introduction into marketing and locates the function of marketing within the organisational context and career. It also informs the non-marketer how one might interact with marketing as an organisational member.

The unit aim to enable students to become knowledgeable regarding the concepts that inform the practical tools that marketers use to plan, implement and evaluate marketing decisions. In addition to the study of selected journal articles, current events and campaign will be used to enhance students’ learning of marketing concepts application and issues.

The unit focuses on the development of knowledge and skills in core main marketing topics (such as micro and macro environmental analysis, ethics, 4Ps) and provides strong foundation for more specialised AIH marketing units in year two and three.

Unit Description:

The global environment is rapidly evolving due to paradigm shifts in geopolitical alliances, active roles of global institutions and growth of information technology.

This unit provides foundational knowledge in global business with a strong focus on understanding the global business environment and building strategies for firms in context of increasing globalisation of markets and production. Students will gain knowledge of theories and frameworks explaining foreign direct investment and trade.

The unit offers a balance of sound business management practices that can be applied in a global cross-cultural setting. Students will provide evidence of critical analysis of business environment for a firm entering a global market setting. The students will further demonstrate essential knowledge and skills in theory and practice for a global business enterprise and strategically evaluating the business firm in a global market.